Facebook Analytics Knows A Lot
Facebook Analytics offers more informations about your users than Google Analytics. It makes sense, Facebook knows more about the people using their services than Google. It’s the biggest social media website after all.
Like I expected, Facebook Analytics offers charts and diagrams for gender and age. I didn’t expect to see the followings though.
- Job title
- Education level
- Relationship status
- Household income
- Purchasing behaviour
- Favorite spending methods
I found out that most of my users are in sales and like to spend their money on clothing (pet products and food and drinks are tied in second position) using a debit card. I’m not in sales or marketing, I don’t know what to do with these informations. Maybe I should put ads for dog costumes in my apps?
I also didn’t expect to find out that most of my users do not rent, they own their property.Posted on 2018-01-29